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Introduction to Social Marketing

By Andreasen, Alan R.

Description
Economics

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Book Id: WPLBN0000202615
Format Type: PDF eBook
File Size: 813.84 KB
Reproduction Date: 2005
Full Text

Title: Introduction to Social Marketing  
Author: Andreasen, Alan R.
Volume:
Language: English
Subject: Economics, Finance & business, World Bank.
Collection: Economics Publications Collection
Subcollection:
Historic
Publication Date:
Publisher: The World Bank
 
 
Excerpt
President Bush visits a kindergarten class in Knoxville, Tennessee; McDonald?s offers a free toy with the purchase of a hamburger; Your secretary asks for a raise; The Ministry of Health sends out a press release announcing the opening of a new patient-friendly health center; Your ?significant other? suggests that you take up yoga.

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