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Seymour Fine Info


Seymour Fine  


Seymour H. Fine is a Fulbright Scholar and counselor on social marketing and strategic planning. Social marketing is the application of marketing theory to the dissemination of human services and social ideas.

In recent years Dr. Fine has applied social marketing to such diverse "social products" as energy conservation (the Department of Energy), job training for the economically disadvantaged (Labor Department), the Direct Deposit campaign (Treasury Department), malnutrition in India, and projects in health care, religion, family services, and day care. His clients include the United Nations for whom Fine conducted a week-long consultation in Geneva, Switzerland advising the World Health Organization on social marketing for food safety in developing countries

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Recent Publications:
  • The Marketing of Ideas and Social Issues

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